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With more than 4.25 million active users, Shopify has become a top eCommerce platform worldwide. 

Its easy-to-use interface, drag-and-drop features, numerous integrations, and Shopify apps have made it the preferred choice of millions of sellers worldwide. 

Let’s explore the latest facts and figures about Shopify users, usage, merchants, revenue, market share, financials, traffic, and details about Shopify Plus in this post. 

Shopify Statistics 2024 (Editor’s Picks)

  • Shopify has over 4.25 million daily active users as of 2024. (Similar Web)
  • 4.79 million eCommerce stores use Shopify in the 2nd quarter of 2024. (Built With)
  • 700 million customers used Shopify in 2023.
  • Shopify generated $1.9 billion in revenue in Q1 2024. (Shopify)
  • Shopify owns a 10.32% share of the global e-commerce software platforms and technologies market in 2023. (Statista)
  • Shopify has a market cap of $101.08 million as of 2024. (Companies Market Cap)
  • 48,287 live ecommerce stores run on Shopify Plus. (Buit With)
  • The success rate of Shopify stores is between 5% to 10%. (Crickle Studio)
  • The average conversion rate for Shopify stores is 1.4%. (Shopify)
  • 71.89% of the traffic on Shopify comes from desktops. (Similar Web)

How Many Shopify Users Are There?

  1. Shopify has an average of over 4.25 million daily active visitors as of July 2024. 

Comparatively, the number of daily active users on Shopify was over 2.1 million in 2023. 

Further, the number of daily active visitors on Shopify was recorded to be over 5 million at peak days in July 2024. 

Source: Similar Web. 

How Many Stores Are There On Shopify?

  1. 4.79 million eCommerce stores use Shopify as of the 2nd quarter of 2024. 

2.86% of the top 1 million eCommerce stores use Shopify, while 3.23% of the top 10K eCommerce stores worldwide use Shopify. 

The following table displays the share of Shopify stores among the top eCommerce stores worldwide. 

Among the top eCommerce websites worldwideNumber of Shopify WebsitesNumber of Shopify Websites
Top 1 million28,6422.86%
Top 100k3,2263.23%
Top 10k3913.91%

Source: Built With

Shopify Stores By Country

  1. 56.62% of the Shopify stores worldwide are in the United States. 

The country accounts for 2.71 million live Shopify stores. 

Meanwhile, the United Kingdom has 4.34% of the online Shopify stores, accounting for 208,161 stores. 

Other countries that have the highest number of Shopify stores worldwide are  Australia, Brazil, Germany, and Canada. 

Countries With The Highest Number Of Ecommerce Websites

The following table provides a detailed breakdown of the countries with the highest number of Shopify Stores. 

CountryNumber of Shopify Stores
United States2,714,546
United Kingdom208,161
Australia151,179
Germany122,409
Brazil121,611
Canada109,413
France66,170
India66,141
Netherlands52,421

  Source: Built With

How Many Customers Does Shopify Have?

  1. Shopify had around 700 million customers in 2023. 

Approximately 649 million people purchased from the Shopify stores in 2022 alone. 

Shopify customers grew from 100 million in 2016 to 700 million in 2023, an increase of 600 million in just 7 years. 

The following table displays the number of Shopify customers recorded over the years. 

YearNumber of Shopify Customers
2023700 million
2022649 million
2021572 million
2020457 million
2019300 million
2018216 million
2017163 million
2016100 million
201557 million
201428 million

Source: Yaguara

What Is The Success Rate Of Shopify Stores?

  1. The success rate of Shopify stores is between 5% to 10%. 

However, the success rate of Shopify stores largely varies according to the business, niche, industry, region of consumers, products, and more. 

The majority of the Shopify stores, around 90%, fail in the long run. 

Source: Crickle Studio. 

What Is the Average Conversion Rate For Shopify Stores?

  1. The average conversion rate for Shopify stores is 1.4%. 

A conversion rate below 0.5% for a Shopify store has great room for improvement, while a conversion rate above 3.3% is considered a good eCommerce conversion rate, and the store falls among the top 20% of Shopify stores. 

Comparatively, the average eCommerce conversion rates are between 2.5% and 3%. 

Source: Shopify

How Many Merchants Are There On Shopify?

  1. Shopify has millions of merchants across 175 countries worldwide. 

However, Shopify has not disclosed the number of its merchants.

The last time Shopify disclosed the details of merchants was 2020, when the platform had 1.75 million merchants. 

Here is a table displaying the number of Shopify merchants recorded over the years. 

YearNumber of Shopify Merchants
20201,749,000
20191,069,000
2018820,000
2017609,000
2016375,000
2015243,000
2014145,000
201384,000

Source: Shopify, Backlinko

Shopify Merchants By Region

  1. 54% of the Shopify merchants were from North America in 2023. 

The majority of the merchants on Shopify are from North America, while the second highest share of merchants are from the EMEA Region. 

Meanwhile, just 5% of the Merchants are from Latin America. 

The following table displays the share of Shopify Merchants from different regions of the world. 

Region Share of Shopify Merchants 
North America54%
Europe, the Middle East and Africa27%
Asia Pacific, Australia, and China14%
Latin America (Mexico and South America)5%

Source: Shopify. 

How much does it cost to run a Shopify store?

  1. Shopify offers several plans to select from, ranging from $29 to $399 per month. 

Additionally,  the sellers must pay the transaction fees according to the plan selected. 

The following table displays the details about the cost required to run a Shopify store.

Cost Basic PlanShopify PlanAdvanced Plan
Monthly Cost$39/month$105/month$399/month
Yearly Cost$29/month$79/month$299/month
Transaction fees2%1%0.6%
Shopify POS Pro (per location)$89/month$89/month$89/month

Source: Shopify

Shopify Revenue Statistics

  1. Shopify generated a revenue of $1.9 billion in Q1 of 2024. 

That’s a YoY growth of 23% compared to the revenue of $1.51 billion recorded in Q1 of 2023. 

Comparatively, the revenue generated by Shopify in the last quarter of 2023 was $2.14 billion. This was a 23.57% YoY increase in Shopify’s quarterly revenue, which was the highest revenue recorded in a quarter.

Shopify generated revenue of $7.06 billion in 2023. That was an increase of 26.07% in revenue compared to the previous year. In 2022, Shopify generated a revenue of $5.6 billion. 

Besides, Shopify’s revenue increased from $1.58 billion in 2019 to $7.06 billion in 2023, displaying an overall growth rate of 347.4% in the past 5 years.

The following table displays Shopify’s revenue over the years. 

YearShopify’s Revenue
2024 (Q1)$1,861 million
2023$7,060 million
2022$5,600 million
2021$4,612 million
2020$2,929 million
2019$1,578 million
2018$1,073 million
2017$673 million
2016$389 million
2015$205 million

Source: Macro Trends, Shopify 

  1. Shopify generated $511 million through subscription solutions, while $1.35 billion through merchant solutions in Q1 2024. 

That’s a year-over-year increase of 33.77% in subscription solution revenue and 19.89% in merchant solutions revenue. 

Meanwhile, Shopify’s merchant solutions revenue was $5.22 billion, while subscription solutions revenue was $1.83 billion in 2023. 

The merchant’s solutions revenue witnessed a growth of 27%, while the subscription solutions revenue increased by 23% in 2023. 

The following table displays the distribution of Shopify’s revenue generated through the merchant’s solutions and the subscription solutions. 

Year Shopify’s Merchant Solutions Revenue Shopify’s Subscription Solutions Revenue
2024$511 million$1,350 million
2023$5,223 million$1,837 million
2022$4,112 million$1,488 million
2021$3,270 million$1,342 million
2020$2,021 million$908.76 million
2019$935.93 million$642.24 million
2018$608.23 million$465.00 million
2017$363.27 million$310.03 million
2016$200.72 million$188.61 million
2015$93.25 million$111.98 million

Source: Statista, Shopify 

  1. 71% of Shopify’s revenue in 2023 was generated in the North American region.

The United States accounted for 66% of Shopify’s revenue worldwide, while Canada accounted for 5%, generating a total revenue of 4.6 billion and 388 million, respectively. 

Meanwhile, the rest of the world generated a revenue share of 29%. 

The following table provides a detailed breakdown of the revenue generated by Shopify in different regions over the years.

Region202320222021
North America$5,037 million$4,066 million$3,291 million
Europe, Middle East & Africa$1,255 million$917 million$799 million
Asia Pacific $699 million$553 million$467 million
Latin America$69 million$64 million$55 million

Source: Shopify. 

Shopify Market Share 

  1. Shopify owned a 10.32% share of the e-commerce software platforms and technologies market in 2023. 

Comparatively, WooCommerce owned a 38.74% share of the eCommerce platforms worldwide. 

Other e-commerce platforms surpassing Shopify’s market share are Woo Themes and Squarespace Online Stores. 

The following table displays the market share of the leading eCommerce platforms worldwide as of 2023. 

eCommerce Software Platforms and TechnologiesShare
WooCommerce38.74%
Woo Themes14.95%
Squarespace Online Stores14.67%
Shopify10.32%
WixStores8.09%
Others13.22%

Source: Statista

Shopify Market Share In eCommerce Websites

  1. 26% of the ecommerce websites are built with Shopify. 

At the same time, 19% of the eCommerce websites are built with WooCommerce Checkout. 

Other popular eCommerce technologies used to build eCommerce websites are Wix Stores, Squarespace Add to Cart, and Ecwid. 

Distribution Of Websites

The following table displays the distribution of websites using different eCommerce technologies worldwide. 

eCommerce TechnologiesShare of Websites 
Shopify 26%
WooCommerce Checkout19%
Wix Stores18%
Squarespace Add to cart 12%
Ecwid 5%
Other23%

Source: Built With.

Shopify Market Share In the UK

  1. Shopify owns a 23% share of the e-commerce software provider market in the United Kingdom as of 2024.

It has the country’s highest share of the e-commerce software provider market.

Besides, the second-highest market share is owned by Wix Stores, with 21% of the market share. 

Here is a table displaying the market share distribution of eCommerce software providers in the United Kingdom as of April 2024.

eCommerce Software ProvidersMarket Share
Shopify23%
Wix Stores21%
WooCommerce Checkout18%
Others17%
Squarespace Add to Cart13%
Ecwid9%

Source: Statista

Shopify Market Share In Payment Processing Technology

  1. Shopify Pay Installments owns a 14.6% share of the payment processing technology market.

It is the third most used payment processing technology worldwide. 

In comparison, PayPal has the highest share of the market, with a 45.4% share.

Here is a table displaying the most used payment processing technologies worldwide. 

Payment Processing TechnologyMarket Share
PayPal45.4%
Stripe18.2%
Shopify Pay Installments14.6%
Amazon Pay3.8%
Afterpay1.3%
Stripe Checkout1.3%
Braintree1.2%
Klarna1%
remise1%
HiperCard0.8%

Source: Statista

Shopify Financial Statistics 

  1. Shopify has a market cap of $101.08 million as of 2024. 

As a result, Shopify is the 155th most valuable company worldwide, according to the market cap. 

In 2023, Shopify had a market cap of $100.04 billion, while in 2022, the market cap fell to just $44.15 billion. 

The following table displays the market cap of Shopify recorded over the years. 

Year Shopify’s Market Cap
2024$101.08 billion
2023$100.04 billion
2022$44.15 billion
2021$171.57 billion
2020$137.41 billion
2019$46.01 billion 
2018$15.30 billion

Source: Companies Market Cap

  1. In Q1 2024, Shopify recorded a gross profit of  $957 million.

That’s a YoY increase of 33%. 

Shopify had a net income profit of $132 million in 2023.

Comparatively, in 2022, Shopify faced a loss of $3.4 billion in net income. Further, Shopify witnessed a net income profit of $2.9 billion in 2021.

In 2020, Shopify’s rapid growth resulted in a profit for the first time. The company generated a profit of $319.5 million in that year. 

The following table displays the loss/ profit witnessed by Shopify in terms of net income over the years. 

YearNet Income 
2024 (Q1)$957 million 
2023$132 million
2022-$3,460.42 million
2021$2,914.66 million
2020$319.51 million
2019-$124.84 million
2018-$64.55 million
2017-$40 million
2016-$35.36 million
2015-$18.79 million

Source: Statista, Shopify

  1. The gross merchandise volume of Shopify was recorded to be $60.9 billion in Q1 2024.

That was an increase of 23% or $11.3 billion compared to the GMV recorded in Q1 of 2023. 

Shopify’s gross merchandise volume hit $235.9 billion in 2023

This was an increase of 20%, which resulted in an increase of $38.7 billion compared to the previous year. In 2022, the gross merchandise volume was $197.3 billion.

The following table provides details about the gross merchandise volume of Shopify recorded over the years. 

YearGross Merchandise Volume of Shopify
2024(Q1)$60.9 billion
2023$235.9 billion
2022$197.3 billion
2021$175.4 billion
2020$119.5 billion

Source: Statista, Shopify

  1. Shopify spent $1.73 billion in research and development, accounting for 25% of operating expenses in 2023. 

At the same time, Shopify spent $1.2 billion in sales and marketing and $1.3 billion on impairment on sales of Shopify’s logistics businesses.

Comparatively, Shopify spent $1.5 billion on research and development and $1.2 billion on sales and marketing in 2022. 

The following table provides a detailed breakdown of Shopify’s operating expenses recorded in 2023 and 2022.

Operating Expenses 20232022
Sales and marketing$1,220 million$1,230 million
Research and development$1,730 million$1,503 million
General and administrative$491 million$708 million
Transaction and loan losses $152 million$135 million
Impairment on sales of Shopify’s logistics businesses $1,340 million

Source: Shopify

How Many Shopify Plus Stores Are There?

  1. There are 48,287 live Shopify Plus stores worldwide. 

Of these, 61 eCommerce stores are among the top 10K eCommerce sites, while 0.76% of the top 1 million eCommerce stores are built with Shopify Plus. 

The following table shows the breakdown of the top e-commerce websites using Shopify Plus.

Top E-commerce Stores Number of StoresPercentage of Stores 
Top 1 million7,5980.76%
Top 100k5760.58%
Top 10k610.61%

Source: Built With

Shopify Plus Stores By Country

  1. The United States has the highest number of Shopify Plus stores, accounting for 55.54% of the live Shopify Plus stores worldwide. 

The United Kingdom comes in second with 3,403, accounting for 7.05% of the live Shopify Plus stores worldwide. 

Here is a table displaying a detailed breakdown of the countries with the most Shopify Plus Stores worldwide. 

CountryNumber of Shopify Plus Stores
United States26,818
United Kingdom3,403
Australia3,082
Canada2,917
Germany1,382
France904
Denmark676
Netherlands611
Japan493
India449
Italy444

Source: Built With

Shopify Traffic Statistics

  1. 70.41% of the traffic on Shopify comes from desktops. 

Most users visit Shopify through their desktop, while just 29.59% of the traffic is from mobile devices. 

The average visit duration recorded on Shopify is 13 minutes, and a visitor goes through 12.47 pages in one visit. 

Source: Similar web

Shopify Monthly Active Users

  1. 124.7 million people visited the Shopify website in June 2024.

Comparatively, 125.5 million and 120.1 million visits were recorded on SHopify’s website in may 2024 and April 2024 respectively.

The following table displays the monthly visits recorded on Shopify over the months.

Month- YearNumber of Monthly Visits
June 2024124.7 million
May 2024125.2 million
April 2024120.1 million
February 2024115.4 million
January 2024124.0 million
December 2023118.8 million
November 2023118.8 million
October 2023114.4 million
September 2023108.2 million

Source: Similar Web

Shopify Traffic Demographics 

  1. 49.16% of the Shopify visitors are male, while 50.84% are female. 

This displays that the ratio of male and female Shopify visitors is almost similar. 

Besides, 34.08% of Shopify users are between 25 and 34 years old, and 21.23% are from 35 to 44 years old. 

Hence, according to the latest data, the highest number of Shopify visitors is between 25 and 44 years old, while the lowest share of visitors is over 65 years old. 

Here is a table displaying a detailed distribution of the age of Shopify visitors worldwide as recorded in February 2024. between April 2024 and June 2024.

Age GroupShare of Shopify Users
18 to 24 years14.21%
25 to 34 years34.08%
35 to 44 years21.23%
45 to 54 years15.12%
55 to 64 years9.57%
Over 65 years5.79%

Source: Similar Web

Shopify Traffic By Country

  1. 35.71% of Shopify’s traffic is from the United States. 

United States accounts for the highest traffic share received on Shopify.

Comparatively, the second-highest traffic share is from the United Kingdom, accounting for just 6.86% of the traffic share. 

Countries That Direct The Highest Traffic

Here is a table displaying further details about the countries that direct the highest traffic on Shopify’s website as of February 2024. 

CountryShare of Traffic Directed on Shopify
United States35.71%
United Kingdom6.86%
India5.87%
Australia4.35%
Canada4.25%

Source: Similar Web

How Many Apps Are There On Shopify?

  1. There are 10,309 apps on the Shopify App Store as of March 2024. 

However, 11,753 apps have been published on the Shopify App Store by 7,485 different vendors to date. 

These Shopify apps enable Shopify users to optimize their website store design to optimize marketing. 

Over 50% of these Shopify apps are free to use. 

Source: Store Leads

Most Popular Apps On Shopify

  1. Product Reviews is the most popular app on the Shopify store. 

It has been downloaded by 519,022 stores worldwide. 

The second most downloaded app on the Shopify App Store is Geolocation, with 485,917 downloads worldwide. 

DSers, one of the most popular apps used by drop shippers, is the 7th most downloaded app on Shopify.

Here is a table displaying a detailed list of the most downloaded apps on Shopify.

Shopify App Number of Downloads By Shopify Stores
Product Reviews519,022
Geolocation485,917
Shopify Inbox398,584
Judge.me Product Reviews302,844
Klaviyo: Email Marketing & SMS300,711
Instafeed ‑ Instagram Feed201,718
DSers‑AliExpress Dropshipping165,755
Loox ‑ Product Reviews App164,118
Mailchimp: Email Marketing161,969
Printful: Print on Demand145,215

Source: Store Leads

Shopify Store Statistics

  1. 520,321 apparel stores are built on Shopify as of June 2023.

The majority of Shopify’s merchants are fashion merchants. As a result, most Shopify stores are apparel stores. 

Home and Garden stores account for  221,381 stores on the platform, making it the category with the second-highest number of stores. 

Beauty & Fitness and Food & Drink are the other categories with the second and the third highest number of stores on Shopify.

The following table displays the categories with the highest number of stores on Shopify.

CategoryNumber of Shopify Stores
Apparel520,321
Home & Garden221,381
Beauty & Fitness186,706
Food & Drink116,008
People & Society68,801
Sports62,669
Health61,983
Arts & Entertainment61,283
Toys & Hobbies53,082
Pets & Animals40,609

Source: Statista

  1. 621,899 Shopify stores sell less than 10 products.

In comparison, 3,564 Shopify stores sell 25,000 to 99,999 products. 

The number of Shopify online stores and products sold per store are inversely related. 

Here is a table displaying the number of products sold per Shopify store as of July 2023. 

Number of Shopify StoresNumbers of Products Sold Per Store
1 to 9 products 621,899
10 to 24 products 376,418
25 to 49 products 290,320
50 to 99 products 257,076
100 to 249 products 247,903
250 to 999 products 197,157
1000 to 4999 products 71,052
5000 to 9999 products 10,673
10000 to 24999 products 6,149
25000 to 99999 products 3,564

Source: Statista

  1. USPS is the most used Shipping carrier by Shopify online stores, with 148,673 stores preferring it. 

UPS and FedEx are Shopify stores’ second and third most preferred shipping carriers, and 101,628 and 67,894 Shopify stores use them, respectively. 

Other most preferred shipping carrier services by Shopify stores are Royal Mail and Correios. 

Here is a table displaying the shipping carriers that Shopify stores prefer.

Shipping CarriersNumber of Shopify Stores
USPS148,673
UPS101,628
FedEx67,894
Royal Mail34,054
Correios20,926
Australia Post27,996
Canada Post17,343
DHL8,516
Correos5,645
PostNord3,885

Source: Statista

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Conclusion: 4.79 Million Online Stores Use Shopify

4.79 million live online stores prefer to use Shopify over other eCommerce platforms. Besides, out of 27.19 million eCommerce websites, 7.75 million eCommerce websites are built with Shopify. 

Additionally, 3.25 million to 5 million people visited Shopify daily in June and July 2024. 

These figures indicate that the number of Shopify users will increase further in the upcoming years due to the platform’s accessibility and features. 

That was all about Shopify Statistics from my side. You can come back later for the latest updates.

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